03.1 / Digital Growth - Advertising

Every lari of ad spend measured and working.

The problem

The decision this solves

Ad platforms will happily spend any budget you give them. Without structure, tracking and a testing discipline, campaigns drift toward expensive clicks, reports count impressions, and nobody can say what the spend actually bought.

Method

How we work

We optimize against cost per qualified lead or sale - never clicks for their own sake. Budgets follow evidence through a documented testing calendar, and creative findings are routed back so the ads themselves keep getting sharper.

03.1 / In one line

Paid media planning, buying, optimization

Scope

What's included

Advertising strategy and budget architecture

Campaign setup: Meta, Google, TikTok, YouTube, local inventory

Tracking and conversion setup before the first ad runs

Ad creative in collaboration with the content team

Weekly optimization and a documented testing calendar

Transparent reporting on outcome metrics

Scope shown is a working draft pending final owner approval.

Process

01 / 04

Instrument

Tracking and conversion definitions agreed before spend starts.

02 / 04

Launch

Structured campaigns with clear tests, not a single big bet.

03 / 04

Optimize weekly

Budget moves to what evidence supports; every change is logged.

04 / 04

Report

Plain-language reports: what changed, why, what is next.

Proof

Evidence, not adjectives

Case studies and client references for this capability are being prepared and will be published after client approval.

Sample case for this capability:

Vela Estates (fictional) Digital Growth

Media spend that finally answers for itself

Sample case - for demonstration

FAQ

Frequent questions

How fast do results appear?

First signal usually within 2-4 weeks; stable optimization needs a full testing cycle, typically a quarter. Anyone promising day-one performance is optimizing your hope, not your ads.

Do you make the ad creatives too?

Yes - through the Content & Production team, so ads inherit the brand system instead of fighting it. We can also run with creatives you supply.

How are you paid - percentage of spend?

We prefer flat monthly pricing agreed on scope, so our incentive is your result, not your budget size. The model is fixed in the proposal.

Ready to move your brand forward?

Let's build useful momentum together.